Charte graphique
The house, on paper.
COUMAYA is dark, quiet, and exact. Ink on night. No neon. No casino. The desk, not a funnel dressed as a party.
Mark
COUMAYA.ORG
The C-mark is a square of paper on ink. Never round it. Never add a drop-shadow. The wordmark is Fraunces, medium, tracking tight. The domain sits under it in Figtree, 10px, letter-spaced 0.28em, colour Subtle.
Colour
Ink / Bg
#0B0A08
Elevated
#14120F
Paper / Fg
#F4EFE6
Live
#7DCEA0
Muted #A8A093 · Subtle #7A7468 · Border #2A2620 · Down-tick #C45C4A. Live green is for tape and confirmed numbers only — never for buttons. Buttons are paper on ink, or a hairline.
Type
Fraunces — display
Headlines, prices, the wordmark. Optical size 9–144. Weight 500–600. Tracking −0.03em.
Figtree — interface
Body, nav, buttons, kickers. Weight 400–600. Kickers: 11px, uppercase, 0.28em tracking.
ui-monospace — tickets, hashes, live status
Voice
Do
- Short sentences. The desk, not a brochure.
- Name the company. Name the price. Name the risk.
- English first. French when the reader asks.
- “Follow COUMAYA’s trades in real time.”
Don’t
- Emoji, gradients, stock “success” photos of laptops.
- Round corners as a style. The house is square.
- Call it a hedge fund. It is education and a room.
- Promise a future win rate. Past figures stay labelled past.
Photography
Dark interiors. Grain overlay at 8%. Ken Burns on the hero, slow. Book cover is the only product shot. No lifestyle collage.
Motion
Cards breathe 8px over 5.6s. Tape runs. Live ticks fade 250ms. Never bounce. Never confetti.
P2P GROUPE LTD. Trading as COUMAYA. Questions: hello@coumaya.org.